Google+ adds pages for organisations
This week Google launched pages for Google+ to give organisations a presence on the latest social network. Previously, only individuals were allowed on the platform.
"Your business, school or nonprofit can post updates and news, send tailored messages to specific groups of people, and engage in conversations with customers and followers," according to a post on the Official Google Enterprise Blog.
The new pages are similar to personal accounts, or profiles, but there are significant differences:
- Pages cannot add profiles to their circles unless they are first followed or mentioned by the person who owns the account
- Privacy settings for pages are set to public by default
- Pages have a +1 button on them, but they cannot +1 other pages or anything else on the Web
- Pages cannot share posts to extended circles, a feature that allows profiles to push posts into the streams of everyone in their circles, and all of the people in their circles
- Pages don't receive email, text, or Google bar notifications
- Mobile hangouts are not enabled for pages
- Local pages have a feature designed to help people find their location.
Launched alongside pages are badges and direct connect. Badges are icons that can be added to a website and allow visitors to add an organization's Google+ page to a circle without leaving the web page.
Direct connect allows users to search specifically for Google+ material by placing a + at the beginning of queries. Users also have the option of having pages that they've arrived at through direct connect automatically added to their circles. Users can also modify the settings that determine how pages are automatically added to their circles.
To read the full article, visit: http://thejournal.com/articles/2011/11/08/google-adds-pages-for-organizations.aspx