Robin Hood Marketing— Stealing Corporate Savvy To Sell Just Causes

How do you motivate people to give money, take action, or otherwise advance your worthy cause? The answer is marketing.

This book, by American marketer Katya Andresen, shows non-profit organizations how to sell their mission as successfully as the great marketing minds of big corporations sell their products. 

Robin Hood Marketing demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for appealing to your audiences’ values, not your own; developing a strong, competitive stance; and injecting into every message four key elements that compel people to take notice.

For more information about the book and where to buy it, go to: http://www.nonprofitmarketingblog.com/site/robin_hood_marketing