How to write a Marketing Plan
Creating a marketing plan for community groups and not for profit organisations should answer the following questions: Where is the organisation now? Where does the organisation want to go? How should the organisation manage its resources to get there?
This guide from the Funding Information Service provides a starting point for creating a Marketing Plan.
The guide provides information on the purpose of a Marketing Plan, how to succeed in marketing and the importance of stakeholders. It also provides a Marketing Plan outline.
http://www.fis.org.nz/index.php?page=How_to_write_a_Marketing_Plan