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Every non-profit organisation needs to market themselves well, but before you spend loads of money on fancy advertising and promotions – make sure you get the basics right!
Date updated: 28 May 2010
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Big billboards and road signs can be an effective way to raise the profile of your organisation or promote a specific event, however to make the most of them you need to get a few basics right. When ...
Date updated: 20 July 2009
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A selection of books on Marketing Plans, and where to find articles.
Date updated: 26 May 2004
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When used well, branded products are a useful way to gain brand recognition for your organisation, especially when you use them in conjunction with other marketing tools. Most importantly, you ...
Date updated: 3 September 2009
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Without a doubt, the most effective way to market your organisation is by talking with people in the flesh. Whether it’s an interview with a single company director or a presentation to a crowd ...
Date updated: 20 July 2009
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The Charities Commission website has a section aimed at helping charitable organisations communicate using the most appropriate language, format, messages and timing, to influence the outcomes they ...
Date updated: 15 June 2011
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Every year New Zealand Post donates postage included envelopes to non-profit organisations for use with projects and activities.
Date updated: 5 October 2011
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In its simplest form, a stakeholder communications plan outlines who you need to communicate with, about what, how you're going to do it, and how often.
Date updated: 5 July 2010
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This guide from the Funding Information Service looks at how you can get your message out using the media and the best way to plan so that your communication is effective.
Date updated: 8 December 2009
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Creating a marketing plan for community groups and not for profit organisations should answer the following questions: Where is the organisation now? Where does the organisation want to go? How ...
Date updated: 20 November 2008
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A selection of useful marketing planning guides on the web.
Date updated: 18 January 2006
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Getting stories into a national magazine is a great way to raise the profile of your organisation and shine the spotlight on the work that you do within your communities. You don’t necessarily ...
Date updated: 4 August 2010
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The Managing Well resource catalogue includes references or links to manuals, websites, information sheets, books, and other documents, and a list of organisations that can help you.
Date updated: 8 December 2009
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A comprehensive guide explaining marketing and public relations plans with tips on using the media.
Date updated: 4 December 2006
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Social networking is a relatively new way of connecting with people and keeping in touch via the internet. A social networking page is a great way to advertise your organisation's service and ...
Date updated: 18 May 2009
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Writing a great press release is a cost effective way to generate publicity for your organisation, but once written, you still need to know who to send it to.
Date updated: 10 June 2009
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When it comes to marketing yourself to potential sponsors, nothing beats a personal connection. Yes you can send letters, make phone calls and present proposals, but your best marketing tool is the ...
Date updated: 30 July 2009
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Australian social enterprise Our Community's Marketing, Media & Post Centre provides community groups with the resources and tools to develop and spread their message to the wider community, and to ...
Date updated: 22 July 2011
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The media is a powerful tool for marketing your organisation, but if you want to make the most of a media interview, you need to be prepared. Next time you have the opportunity to be interviewed, ...
Date updated: 4 November 2009
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If you are planning a large scale fundraising event, you’ll need to use several marketing avenues to make sure it is a success. These avenues don’t need to be expensive, but they do need ...
Date updated: 19 June 2009
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A promotional brochure is a useful tool for marketing your organisation, but in order for it to be truly effective; there are 3 key things you will need to consider.
Date updated: 4 November 2009
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How do you motivate people to give money, take action, or otherwise advance your worthy cause? The answer is marketing.
Date updated: 27 June 2008
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This downloadable toolkit helps researchers and Civil Society Organisations communicate evidence in order to inform or influence policy, to achieve their development objectives or simply to make ...
Date updated: 18 July 2008
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A regular newsletter is a good way to stay in touch with your supporters and if used right, can be a valuable marketing tool. You can use newsletters to promote upcoming fundraising events, request ...
Date updated: 19 June 2009
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Tonic Magazine is a quarterly publication especially for grass roots community groups. Every issue includes practical, how-to articles about all sorts of topics related to the community sector.
Date updated: 1 June 2010
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When it comes to marketing your organisation, a website is no longer a nice-to-have, it should be an integral part of your marketing strategy. Potential clients, supporters and volunteers expect you ...
Date updated: 28 July 2010