Creating a Stakeholder Communications Plan
In its simplest form, a stakeholder communications plan outlines who you need to communicate with, about what, how you're going to do it, and how often.
It is primarily a public relations plan (including media relations) though it may include some wider communication tools such as advertising and direct marketing where these support your stakeholder communication objectives.
An effective stakeholder communications plan will:
- support your organisation in achieving its stated goals and objectives
- support or improve your operational effectiveness
- support or improve your relationships with those who are important to ensuring your success (often called key stakeholders or your target audience)
- deliver measurable results to your organisation.
The eight-step communications planning framework detailed in this guide is designed for use by those who don’t have a communications background. It offers examples and prompts that aim to help you think strategically in order to develop a pragmatic communications plan.
Download the Creating a Stakeholder Communications Plan from: http://www.sparc.org.nz/en-nz/communities-and-clubs/Toolkit-for-Clubs/Resources1/