Books and articles
A selection of books on Marketing Plans, and where to find articles.
Books
The National Library of New Zealand database Te Puna - Searching on "Marketing Plan" brings up 86 book titles on the subject which are available through New Zealand libraries. The more recent publications will also include marketing on the internet.
Some of these books are:
- Creating winning Marketing Plans: planning, and objectives by Sidney J Levy, Dartnell Corp; c1996
- How to develop a strategic marketing plan: a step by step guide by Norton Paley, St Luie Press, 2000
- How to prepare a marketing plan: a guide to reaching the consumer market by John Stapleton and Michael Thomas, Gower c1998
- The marketing plan: a practitioner's guide by John Westwood, Kogan Page, 1998
The marketing plan by William Cohen, Chichester: Wiley, 2001
- The successful Marketing Plan - A disciplined and comprehensive approach by Roman G. Hiebing, Jr and Scott W. Cooper, NTC Business Books, 1996.
Articles
- Many Libraries will also have copies, or access to electronic copies, of magaazines and other publications eg Marketing published by the Institute of Marketing, UK.
- ABI/INFORM Global is a worldwide business and economics database, indexing and abstracting over 1,400 publicarions. Full text of many of the articles indexed is available. A search for "marketing AND non-profit" found 50 articles from these serials including Target Marketing, Non Profit World, Computer World, Advertising Age, Marketing and In Business. Ask the Reference Librarian at your local library to see if they can get information from this database.
Reproduced from http://www.lincoln.ac.nz/cis/projects.htm by permission.