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Home > How-to Guides > Marketing & promotion > Publications / Resources > Publications Summary

How-to Guides - Marketing & promotion

Resources for setting up and running community organisations and projects.
  • Books and articles (details)

    A selection of books on Marketing Plans, and where to find articles.
    Date updated: 26 May 2004
  • How to write a Marketing Plan (details)

    Creating a marketing plan for community groups and not for profit organisations should answer the following questions: Where is the organisation now? Where does the organisation want to go? How ...
    Date updated: 27 June 2008
  • Internet resources (details)

    A selection of useful marketing planning guides on the web.
    Date updated: 18 January 2006
  • Managing Well resource catalogue (details)

    The Managing Well resource catalogue (online in the Community Centre section of this web site) includes references or links to manuals, websites, information sheets, books, and other documents, and a ...
    Date updated: 1 April 2008
  • Marketing and Public Relations on a Shoestring (details)

    A comprehensive guide explaining marketing and public relations plans with tips on using the media.
    Date updated: 4 December 2006
  • Robin Hood Marketing— Stealing Corporate Savvy To Sell Just Causes (details)

    How do you motivate people to give money, take action, or otherwise advance your worthy cause? The answer is marketing.
    Date updated: 27 June 2008
  • Successful Communication: A toolkit for researchers and civil society organisations (details)

    This downloadable toolkit helps researchers and Civil Society Organisations communicate evidence in order to inform or influence policy, to achieve their development objectives or simply to make ...
    Date updated: 18 July 2008
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