Marketing & Promotion
All too often we are so focused on developing and delivering services that we forget - or don't know the best way - to promote them to clients, funders, and volunteers, etc.
A Marketing (or Promotions or Communications) Plan is an essential starting point, and this guide will help you write one for your organisation.
Getting started
The goal of marketing or promotion is to make people such as your clients, funders, and volunteers, want to 'do business' with you. So, where to begin?
The key to writing an effective marketing plan is in simply starting the process. Allow time for researching, organising and writing; read books and journals and talk to knowledgeable people.
The plan doesn't have to be a finished, written and bound tome for you to start using parts of it, and indeed, should be amended and revised as your organisation's circumstances change.
Acknowledgements
We are grateful to Lincoln University and Cora Bailey for permission to reproduce material from the Community Information Service resource page on 'Marketing a community organisation'.
We want to expand this Guide to include more community marketing topics. If you are interested in helping with this, or know of useful resources, please Contact Us.
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A selection of useful marketing planning guides on the web.
Date updated: 18 January 2006
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A selection of books on Marketing Plans, and where to find articles.
Date updated: 26 May 2004
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Creating a marketing plan for community groups and not for profit organisations should answer the following questions: Where is the organisation now? Where does the organisation want to go? How should the organisation manage its resources to get there?
Date updated: 20 November 2008
Full List
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COmVOiceS is an independent coalition of Tangata Whenua and leading community and voluntary organisations set up to promote and make visible the enormous contribution of the whole voluntary sector to ...
Date added: 5 March 2006
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Katya’s Non-Profit Marketing Blog discusses Robin Hood Marketing—the concept of stealing corporate savvy to sell just causes. Katya Andresen is an experienced marketer from Washington DC motivated to help well-intentioned people with ...
Date added: 27 June 2008
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This section of Groupings (the blog of Webguide) shares information about marketing for community groups.
Date added: 26 June 2008