Agency Briefs
Working with an advertising or public relations agency can be expensive, but sometimes it is necessary in order to get the results you really need. If you do choose to use the agency path, you will want to get as much value as possible from the relationship.
The key to successfully working with an agency is communication, communication, communication! Both parties need to be really clear about what is expected and when it is expected. Writing a 'brief' enables all of this information to be documented so there are no misunderstandings and it saves everyone a lot of time, energy and money.
The Social Marketing Downunder website gives you templates for writing a:
Creative Brief - for when you want an agency to create promotional material such as advertising.
Research Brief - for when you require an agency to carry out research on your behalf, particularly as it relates to marketing.
Social Marketing Strategy - for when you require an agency to help develop a social marketing strategy.
Communication Strategy- for when you require an agency to help develop a communications strategy.
http://www.socialmarketing.co.nz/resources.html#Anchor-7431