Tips for Organisational Blogging
General tips and hints to promote your organisation and your drive more traffic to your web site.
1. Blogs are search engine friendly
Google's page ranking system makes regularly updated pages a priority in its search engine. If you Blog regularly you will more than likely use many key words related to your organisation - hence your site will become easier to find in search engines.
2. Information is accessible and in a timely fashion thus reducing the need for paper newsletters
An organisation blog should provide timely news and events as they happen. A blog also allows for your community of interest to interact with you and share their views and other similar news. This in turn gives your stakeholders a sense of 'belonging' to your organisation.
3. Up to date information
It is more up to date than a weekly or monthly newsletter that can only provide one way communication.
4. Gain a better insight about your community of interest
By allowing your stakeholders to leave comments (moderating comments will reduce spam) on your posts, you get a sense of how they react to what you say and perhaps gain more insight into the issues in the community.
5. Target your blog to your audience
Track wwhich posts are most read so you can target your postings to cater to your audience.
5. Allow your stakeholders to be more informed
If your organisation is often asked the same questions or receives requests for the same information, by adding this information to your blog will save you time and resources and make you more efficient. This may also promote your organisation and passively gather further support.
6. Reputation building
Blogs enable you to express your viewpoints, knowledge and expertise on matters pertaining to your industry and may set ou aside from other similar organisations who are competing for the same funding and resources.