Using YouTube.com to promote your organisation.

YouTube is a social media website where an organisation can host and view video clips free of charge. The site is so popular that main stream television networks around the world see it as a threat to their revenue. This has the positive effect of cheap and efficent advertising for organisations.

In recent years the Internet has created a number of new technologies that can be used for the younger generation to socialise with their friends and for organisations to harness and create alternative marketing tools and promotions.

YouTube is a social media website where an organisation can host and view video clips free of charge. The site is so popular that main stream television networks around the world see it as a threat to their revenue. This has the positive effect of cheap and efficent advertising for organisations.

More and more organisations through out the world are utilising YouTube as an inexpensive means to produce television adverts to be played on the Internet and as a vital part of their viral marketing campaigns wether it is via their web site, email or other electronic communications.

YouTube is a real alternative to television advertising for organisations with little or no money. An organisation can create a short video clip with a WebCam or other digital camera and upload it to the YouTube web site. Once the video clip has been uploaded you can promote the address for your video via email and on your web site.

A Youtube video clip can be used for almost any kind of publicity for your organisation including promotion of your aims, objectives, campaigns, recruitment, staff/board biographies and invitations to events. One example of an invitation for a non profit organisation using YouTube to invite people is here http://www.youtube.com/watch?v=KHO9VWUXDlA .

Video clips on YouTube can be inserted into your organisations blogs and web site and emails simply by copying and pasting an address to your YouTube video clip.

To get started you will need to either use the free sign up for a YouTube account or I would recommend signing up for a GoogleAccount. Once you have signed up you will require a web cam or other digital camera capable of recording a short video clip with sound.