Analysing visitors to your web site
Web Site analytic software allows you to view detailed information about where your visitors are from, what they viewed, what page they left your site, the number and frequency of visitors and many other important facts about your visitors behaviour.
Once you have invested time, money and resources into your web site you need to know how people are using your web site, what they are reading and why people are leaving your site early, perhaps without reading important information or signing up to assist you. You also need to know if you have pages missing or broken links.
Web Site analytic software allows you to view detailed information about where your visitors are from, what they viewed, what page they left your site, the number and frequency of visitors and many other important facts about your visitors behaviour.
Some web analytics software will produce graphical maps of your visitor’s location and has the option to view data in a range of diagrams.
Equipped with the knowledge how visitors are using your web site, your organisation can decide how to improve the navigation of the site, improve faults, strengthen marketing campaigns and decide the best future use of your web site.
Web analytics software can be invisible to you visitors or visible as a web counter on your web site. If you choose a visible counter your visitors will see the number of people who visit your site but not any other details. Only you will be able to see the details once you have logged in to the analytics web page. With the analytics information decide how to increase readership on your web site and whether information should be moved around your web site to key locations where your visitors leave and enter your web site.
When using web analytical software it is important to remember “hits” and “unique visitors are two separate figures. “Hits” are computer requests for your page, “Unique Visitors” is the amount of actual visitors who are accessing your web site.
There are many free web analytical software resources available on the Internet including One Stat Free http://www.onestatfree.com/ and the powerful Google Web Analytics, which is accessible via a Google account.