Non-Profit Organization Websites: Increasing Donations and Volunteering

"Non-profits must clearly communicate their value proposition if they want to attract volunteers and online donations. Sadly, such communication is the sore point in the non-profit user experience."

This article, from useit.com, discusses the experience of visitors to non-profit websites and how that user experience can be improved.

It states: "Giving money on charity websites is 7% harder than spending money on e-commerce sites. Donating physical items is even harder. For non-profit websites, social media is secondary; the top priority is to write clearer content."

To read the full article, visit: http://www.useit.com/alertbox/nonprofit-donations.html