Publications / Resources

  • Deleting inappropriate comments (details)

    Most social networking sites have terms and conditions which prohibit bullying and other abusive behaviours (including harassment, impersonation, hacking, and more). For people who wish to lodge a ...
    Date updated: 18 September 2008
  • How to create a profile page on Bebo (details)

    A step-by-step guide to creating a profile page on social networking site, Bebo.
    Date updated: 18 September 2008
  • How to create a profile page on Facebook (details)

    A step-by-step guide to creating a profile page on social networking site, Facebook.
    Date updated: 8 December 2008
  • How to create a profile page on MySpace (details)

    A step-by-step guide to setting up a profile page on MySpace.
    Date updated: 9 December 2008
  • How to get the most from a social networking profile page (details)

    Social networking is most effective when used as part of a wider marketing and branding strategy. Your organization will have consider how best to manage an online presence.
    Date updated: 18 September 2008
  • How to track interest in a social networking profile page (details)

    Most social networking sites have an ability to track the number of people who have visited your site.
    Date updated: 18 September 2008
  • Introduction to Twitter (details)

    Twitter.com is a micro blogging web site where you write short messages (tweets) of up 144 characters. Your followers (subscribers) can then read the tweets via SMS, email, Twitter web site or RSS ...
    Date updated: 18 November 2009
  • Marketing your organisation with Facebook (details)

    If your organisation has taken the time to create a social media presence on Facebook and followed the basic recommendations as provided in this How-to Guide, the biggest question for many ...
    Date updated: 7 April 2009
  • Nonprofit Social Media Primer (details)

    This white paper by Frank Barry, Director of Professional Services, Blackbaud Internet Solutions (USA), examines a multitude of ways to get started with social media and how your organization can ...
    Date updated: 6 January 2010
  • Online Branding in the world of Web 2.0 (details)

    For many organisations creating an online brand name of their organisation is essential and often only requires the right domain name or web address from which suitable email addresses are created. ...
    Date updated: 2 February 2009
  • Promoting and marketing your social network presence (details)

    Maintaining a social networking presence is only useful if people know about you and are able to find you on the site. Promoting your presence is very important when your profile is first created.
    Date updated: 18 September 2008
  • Social Bookmarks (details)

    Social Bookmarking is a popular method of storing your (or giving your readers the opportunity to store their) favourite links and bookmarks in a public database that is shared by other like minded ...
    Date updated: 2 February 2009
  • Tips for hiring a Social Media consultant (details)

    Many organisations with an online presence such as a website and email address know that they need to embrace the new services of the web, whether it is now or in the near future.
    Date updated: 19 November 2009
  • Using YouTube to promote your organisation (details)

    YouTube is a social media website where an organisation can host and view video clips free of charge. The site is so popular that main stream television networks around the world see it as a threat ...
    Date updated: 26 November 2009
  • What is social networking? (details)

    Social networking is a new way of communicating that has become a part of daily life for many people. The possibilities for keeping in contact with old friends, new friends and organizations are ...
    Date updated: 18 September 2008
  • Which social networking site is right for your organisation? (details)

    Each social networking site has its own specific flavour and group of devotees. It is important to consider your target audience when choosing a social networking site, or even if a social networking ...
    Date updated: 18 September 2008
  • Why would your organisation want a social networking presence? (details)

    A Social Networking page is a useful way of creating and maintaining contact with a wider audience who consume their media, research information, and connect with others online.
    Date updated: 18 September 2008