Forces for Good: The Six Practices of High Impact Non-profits

This book says the secret to creating social change lies in how great organisations mobilise every sector of society – government, business, non-profits, and the public – to be a force for good. According to the authors' research, high impact non-profit organisations do this through six things:

• Advocate and serve: They don't just focus on doing one thing well.
• Make markets work: Self-interest and the laws of economics are more effective than appealing to pure altruism.
• Inspire evangelists: They see volunteers, donors, and advisors for more than their contributions of time, money and guidance, but also for what they can do as evangelists for their cause.
• Nurture nonprofit networks: They freely share wealth, expertise, talent, and power with their peers, because it is in their self interest to do so.
• Master the art of adaptation: They respond to changing circumstances with one innovation after another – learning from their mistakes.
• Share leadership: They distribute leadership through their organisation and their nonprofit network – empowering others to lead.

To learn more about Forces for Good: The Six Practices of High Impact Non-profits by Leslie Crutchfield and Heather McLeod Grant, go to: www.forcesforgood.net