Advocacy on-line
The internet and email are increasingly being used to educate and inform people about campaigns. Here are a series of websites that provide some tools and resources for not for profit organisations to develop effective internet communications for their campaigns.
- Net Action's Virtual Activist Training Guide: a beginner's guide to using email, developing a website, online media, membership lists, technology planning, privacy issues, as well as general resources. Very practical and helpful.
- Designing Effective Action Alerts for the Internet: Want to avoid your next action alert being deleted as spam? Then read this clear summary of good practice, such as: keep it simple, don't preach, get your facts right, and most importantly don't mistake email for organising.
- Strategic Communications in the Digital Age: Thorough advice from the Benton Foundation (a US organisation that assists not for profits use the internet) on planning a good on line communications strategy, including advice to help funders see the relevance of investing in technology. Good case studies can be found on this site too.
- Building on-line communities: guidelines for developing on line discussion forums, looking in particular at the need to adequately resource time and people in order to make them work well.
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