SmartMeme

SmartMeme is a US based campaign training organisation which builds on one of the most exciting recent developments in ideas about how to make change happen.  It uses the concept of "memes" - symbols, ideas, slogans, story telling and messages which are easily replicated - in order to assist community organisations be more effective change agents. 

For some examples of memes in action, see the smartMeme website's list of partners. 

For more details on the meme strategy, see the Patrick Reinsborough article below for an overview and then take a look at the Strategies and Resources section of the website (http://www.smartmeme.com) where you will find worksheets in PDF format to assist with campaign strategies, and case studies, also in PDF. 

"Decolonizing the revolutionary imagination: Values crisis, the politics of reality and why there's going to be a common sense revolution in this generation", by Patrick Reinsborough of SmartMeme.

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