Digital Activism & the Four Cs Social Media Framework
This article on the Global Voices Advocacy website looks at the four underlying themes in social media, the four Cs of social media: Content, Collaboration, Community and Collective Intelligence.
The author - Gaurav Mishra - says his approach to social media is "both tool-agnostic and terminology-agnostic."
"Instead of getting distracted by the tools and the terminologies, I focus on the four underlying themes in social media. Taken together, these four themes constitute the value system of social media. I believe that the tools are transient, the buzzwords will change, but the value system embedded in these 4 Cs is here to stay."
The article examines each theme and how they can be applied to digital activism.
http://advocacy.globalvoicesonline.org/2009/05/11/digital-activism-the-4cs-social-media-framework/