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Nielsen Norman Group,
American user research has found significant deficiencies in non-profit organisations' website content, which often fails to provide the information people need to make donation decisions.
The usability studies by the Nielsen Norman Group revealed considerable frustration as potential donors visited sites and tried to discern various organisations' missions and goals - which are key factors in their decisions about whether to give money.
The research concludes that non-profit organisations would collect much more from their websites if they clearly stated what they are about and how they use donations.
To read a summary of the research go to: www.useit.com/alertbox/nonprofit-donations.html