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NZ Government, Wellington
New Zealand’s Digital Content Strategy, Creating a Digital New Zealand, was launched by Hon David Cunliffe, Minister for Information Technology, and Hon Judith Tizard, Minister Responsible for the National Library, on Thursday 6 September 2007. The strategy follows a public consultation process at the end of 2006, and is supported by a range of new initiatives, including six funded from the government’s 2007 Budget.
Creating a Digital New Zealand is about making New Zealand visible and relevant in a connected digital world. It aims to ensure that we are innovative, informed and capable in telling our stories, experiencing our heritage and cultures, and creating our digital future. To that end, an important starting point for the strategy is recognising that the value of content is in what it delivers and enables for end-users. The strategy presents the key digital content influences in New Zealand’s environment, an analysis of digital content issues, and the digital content challenges that face us as a nation. The first steps towards creating a digital New Zealand are outlined in a series of government actions, while related actions from other strategies that contribute directly to the outcomes of this strategy are identified.
Digital content is one of the strategic enablers of the Digital Strategy. Access to and creation of content, including the applications that are vital for creating, using and sharing content, is a compelling reason to provide digital connectivity, skills and security. The availability of unique New Zealand content will help drive demand for broadband, improve the return on investment in capability, and create opportunities for commercial use.
Over 10,000 copies of the draft New Zealand Digital Content Strategy Discussion Document were downloaded from this website during the consultation period, and seventeen presentations and workshops were held in six regions and across government, community, Māori, Pacific, ICT, broadcasting, creative and business sectors. Ninety-one submitters responded to the Discussion Document, addressing a range of issues, some of which have led to revisions to the approach and priorities for action in the final strategy.